Guided
Onboarding
for Arcade
Winning Arcade users over during their free 30 day trial, boosting conversion, reducing churn in the process
Problem
Front-loaded onboarding was resulting in a high percentage of dropoff and a spike in 30 day trial cancelations
Approach
Test prototype concepts with users to identify learning preferences and onboarding opportunities
Impact
Shipped a guided onboarding MVP that resulted in a 2% lift in 30 day trial conversions and an 8% decrease in trial cancelations
Role
Senior Product Designer
Tasks
UI/Visual design, interaction design, user research, prototyping
Mapping the onboarding journey
I created a map of the user journey and identified key moments in the flow where onboarding guidance could be applied
Going beyond Arcade
A large majority of our customers were beginner, "bedroom producers" who were just getting started with music production. This feature was de-scoped, but I designed a concept that would help them get set up to use Arcade within a DAW like Ableton
