Guided Onboarding for Arcade
Impact
Shipped a guided onboarding MVP that resulted in a 2% lift in 30 day trial conversions and an 8% decrease in trial cancelations
Company
Role
Product Design Lead
Responsibilities
UI/Visual Design
Prototyping
Interaction Design
Concept/usability testing
Team
Product manager
Year
2021
The problem
Front-loaded onboarding was resulting in a high percentage of dropoff and a spike in 30 day trial cancelations
The approach
Test prototype concepts with users to identify learning preferences and onboarding opportunities
Challenges
Limited to remote resources for conducting research during COVID, complex tech stack, combining stateful web architecture with modern music tech libraries.
Mapping the onboarding journey
I created a map of the user journey and identified key moments in the flow where onboarding guidance could be applied
Going beyond Arcade
A large majority of our customers were beginner, "bedroom producers" who were just getting started with music production. This feature was de-scoped, but I designed a concept that would help them get set up to use Arcade within a DAW like Ableton
