In-App Learning Arcade

Boosting retention by bringing learning resources in-app

Impact

100,000+ kits generated with user samples, favorable reviews from the producer and tech community

Company

Role

Product Design Lead

Responsibilities

UI/Visual Design
Prototyping
Interaction Design
Concept/usability testing

Team

Product Manager
2 Full-stack engineers
1 Backend Engineer
1 QA Analyst

Year

2021

The problem

High report volume due to a lack of in-product resources for learning the instrument

The approach

Bring external learning resources in-app in one dedicated location

Challenges

Key challenges included limited resources for research and a complex tech stack, combining stateful web architecture with modern music tech libraries.

User flows

I outlined user flows to map where and how learning content could be accessed in-app